PlayGroup offers
unique community programs to
differentiate telecom operators to:
- retain
customers
- reduce
churn
- increase
revenues
- strengthen
the brand and awareness
|
Mobile is the
distinct channel that marketers use to
reach their target audience efficiently. Mobile marketing is
the use of mobile devices to market a
brand or message, and it plays a powerful
role in an integrated marketing strategy.
|
| PlayGroup has built a
range of products and services that
enable customers to generate real value
from the mobile channel, via delivery and
redemption of mobile coupons and tickets
or mobile membership and loyalty card
schemes. |
In saturated markets,
Mobile Operators mostly focus on
retaining existing consumers. Although it
is not easy to acquire new individual
subscribers in saturated markets, there
is always potential for new corporate
subscribers by differentiating the
telecom operator. |
